Rationale

A key differentiation of Lux apposed to other light shows is its over all professional nature. We felt it was important to emphasise this in our website to create a strong brand for Lux by working from a deluxe perspective. This was created using a simple grid, effective white space and contrast in our text. The reverse brief asked for an image based website, so we used the majority of our imagery as the photos of the actual light works to get the public excited for the actual show. We have created a stimulating environment and placed emphasis on the imagery by using gifs. These gifs play with light, creating movement and luminous lighting in the works. 
Our website is a single scrolling page, we thought this would be a lot more user friendly rather than clicking though multiple pages. Here all the information is together so you know your looking at everything and you won’t miss info on hard to find pages. We have also used filters to cater towards the mass target audience of this event to please everyone, these are the same for both the Lightworks page and Map to keep familiarity for ease of use. Overall our website functions well and is easy to navigate for any type of audience.


Annabel