Final Mood Board

Refined Mood Boards

Initial Mood Boards

Luminous Mood Board

Deluxe Mood Board

Stimulating Mood Board

https://www.pinterest.com/marielle/guide/

We plan to go through all three of these mood boards and pick out the ones that interest us the most to refine our style. At this point there are some clashing ideas, however we plan to use the deluxe examples to influence the layout and structure of the website pages. 

Site Map

Consumer Research

We participated in a class activity to look at key audiences and users as our target audience. These will be the people that we direct out usability towards and focus on.

Key users we found were:

• Families, using the event as a family outing looking for entertainment. Many have time/money constraints. Could be families very active in the community. Coming to the event earlier in the day. Would most likely use the website to print out the map so they can see all of the best places before the kids get tired. Would research the event before hand.
• Photographers, would come to the event later on in the night when there are less people so that they can take pictures and take time to appreciate the art. Would be looking for inspiration. Would most likely research before hand to find where the best spots are and what time it goes until.
• Wellingtontonians, our cultured community/city. Mainly 18-60, we are quiet tech savy, early adopters, love excellent design innovation. 
• Artists, would love to post on social media and use it regular, want to be able to research the artists of the event later.
• Students, social media enthusiasts and tech savy, want the free aspect, come in groups, want to be inspired and use it as a relaxing outing for socialising
• Tourists, want a schedule, want to know where and when things are, simple because of potential language barrier, looking for quality experience, unique things about wellington, what we have to offer.
• Art enthusiasts, want artist info, want to stay for a while at each work, want depth, critical dialogue, would look up reviews or make online reviews themselves to gather opinions and discuss
• Sponsors, love the social media aspect, share everything
• Kids, want to play, interact with the work, treats, curious, short attention span, want to stay out late
• Couples, date night, no kids, romantic setting, might post on social media.

Current Lux Site Map

After going through the Lux website I put together a general site map of their current website with some issues that I think need to seen to.

Under the 'Home page' there is a lot of information with the logos etc and Chris wants the logos to be a big part of the website and promoted so this works. However because the homepage is so busy with this the homepage needs to only have necessary information. There is a headline on the homepage "Be one of our ambassadors for 2015" which links to the 'Get involved' page on the menu. I think this is unnecessary for two reasons; 

1st: Chris stated in his brief that there are no specific direct objectives he wanted to promote such as promoting people to become ambassadors he simply wanted the website to build up excitement. Therefore I don't think this statement needs the extra promotion that it is getting on the homepage. 2nd: This link simply takes you to the 'Get Involved' page, this is also the first link you see rather than the "Be one of our ambassadors for 2015" link. There does not need to be two links for the same thing on the homepage it is unnecessary.

Under the 'Get Involved' page there is a lot of text and an email to contact, no imagery.

Under the 'About Lux' there is a round up of large text with general information and then smaller text that goes into more detail, I think that it is important to have the time and dates on this page. There is also a link to Lux's Twitter and Facebook profile. no imagery again.

Under the '2014 Lightworks' there are three main headings Water Front, Lane Ways and Secret Locations. Under each of these headings are different areas of the light show. When you click on an art work each piece has its on profile with information on the work and a google map link for where it is. From here you can use arrows left to right to move through the different profiles. 

A major issue under the '2014 Lightworks' page is there is no direct link to  the 'Full Program' page or the 'Festival Map'. The full program can only be seen once you click on a profile. I think this page is very important to see the whole event and be able to compare days therefore should not be hidden away here but rather under the 'About Lux' menu. Then to get to the map, another very important part of the website, you need to scroll through all of the arrows between profiles and not until you get to the end can you find it. Again this should not be hidden away but under the 'About Lux' page.

Annabel

Week 1, Class 2 Our 3 core words

After brainstorming many different words to represent our blog we came up with a final 3:

1. Stimulating
2. Deluxe
3. Luminous 

Annabel 

Week 1 Class 1- Getting to know each other!!!

Introductions were made and we spent time looking into each others strengths and weaknesses.
Marielle's strengths included advertisement and graphic design
Emma's strengths were in web design animation and visual media programs.
I have strengths in typography, marketing and graphic design, weaknesses in HTML

We researched into examples of good and bad websites to find these examples:

Good website: Semi Permanent

We thought that the website did a great job at organising all the information that was needed for a conference. The information was minimal so that a person could read only what they needed to know without having to read unnecessary information. It was also very comparable with notable hierarchy. There was a menu at the top of the page that took you to the section of the page you wanted to visit, this meant there was a lack of loading new webpages.

The aesthetic was minimal with easy to read fonts and a simple colour scheme. 

Bad website: ID Fashion

The homepage started with a banner of rotating images that took up half of the screen on our laptops.  The menu was very minimal and small with italic font. Then underneath there were many columns for random not organised information, it was a lot to process at once rather than attracting us to read on.

Under the Events page the information was lacking with only images, all underneith each other so they were very hard to compare and you had to scroll so far down to find what you wanted.

Annabel