Key users we found were:
- Families, using the event as a family outing looking for entertainment. Many have time/money constraints. Could be families very active in the community. Coming to the event earlier in the day. Would most likely use the website to print out the map so they can see all of the best places before the kids get tired. Would research the event before hand.
- Photographers, would come to the event later on in the night when there are less people so that they can take pictures and take time to appreciate the art. Would be looking for inspiration. Would most likely research before hand to find where the best spots are and what time it goes until.
- Wellingtontonians, our cultured community/city. Mainly 18-60, we are quiet tech savy, early adopters, love excellent design innovation.
- Artists, would love to post on social media and use it regular, want to be able to research the artists of the event later.
- Students, social media enthusiasts and tech savy, want the free aspect, come in groups, want to be inspired and use it as a relaxing outing for socialising
- Tourists, want a schedule, want to know where and when things are, simple because of potential language barrier, looking for quality experience, unique things about wellington, what we have to offer.
- Art enthusiasts, want artist info, want to stay for a while at each work, want depth, critical dialogue, would look up reviews or make online reviews themselves to gather opinions and discuss
- Sponsors, love the social media aspect, share everything
- Kids, want to play, interact with the work, treats, curious, short attention span, want to stay out late
- Couples, date night, no kids, romantic setting, might post on social media.
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